
Marshall Goldsmith, Master Coach
Marshall Goldsmith
P.O. Box 9710
Rancho Santa Fe,
CA 92067-9710
858-759-0950 - Office
858-759-0550 - Fax
Marshall@MarshallGoldsmith.com
Marshall Goldsmith's website (2010) opens with:
"Our online library is filled with free articles, columns, interviews, webcasts, podcasts, audios and even videos. Please read, listen to, watch, download, copy and send this material to anyone in your company you think might benefit." The material is deservedly popular. The website indicates that since July 2005 to March 2011, the site had delivered 6,191,000 downloads to people from 195 countries. A compelling paragraph further along in the website states (bolding added):
"Marshall Goldsmith is . . . very selective in choosing clients and will personally work with a maximum of eight clients at any one time. He currently has a waiting list of six months. . . He only gets paid after his clients get better! “Better” is not defined by Marshall or by his individual clients. “Better” means measurable positive change in pre-selected leadership behaviors as determined by pre-selected key stakeholders. Marshall’s clients are usually CEOs and C-level officers (of Fortune 500 companies). . ."
Marshall Goldsmith is also the founder of the Alliance for Strategic Leadership, a global network of senior executive coaches and consultants. He has developed an empirically tested method of executive coaching, the Goldsmith Coaching Process™ (GCP™). Its focus is behavioral change. By identifying specific behaviors to improve and choosing concrete methods of change, the GCP™ supports positive and measurable behavior improvement. It consists of the following eight steps that are typically carried out over the course of a year:
Step 1 – Establish Leader Buy-In
Step 2 – Identify & Enroll Assessment Contributors
Step 3 – Implement & Review Assessment
Step 4 – Determine Key Behavior(s) & Stakeholders
Step 5 – Collect Feedforward
Step 6 – Develop Action Plan
Step 7 – Facilitate Follow-up
Step 8 – Review Results
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