STRATETGY TOOLS & TECHNIQUES SURVEY                                         an Executive Guide 

To: CEO´s, Members of the C-Suite, Entrepreneurs and other “Stakeholders in Strategy”

My name is Magdaléna Dušková. I am a graduate student at the University of Economics in Bratislava, Slovakia where I am writing my Master's thesis on Corporate Strategy for Professor Ivana Hudáková, Ing., PhD. To contrast theory with practice, I have a questionnaire about Strategy Tools and their delivery. I have tried to make it user-friendly and short.

A summary of the results will be published in May 2011 on this website. If you would like further information, a copy of a longer pdf report, or if you have any suggestions for my research (which I plan to pursue further with doctoral studies in Munich, Germany), please E-Mail me at mag.duskova@gmail.com.

If you could take a minute to complete the questionnaire I would really appreciate it! 

Thank you for your help.

Yours sincerely,

Magdaléna Dušková

P.S.                             The Story Behind My Thesis Research

First, I would like to acknowledge the Erasmus Scholarships for an award for the summer of 2010 that partly funded this research as well as the Munich chapter of the German-American Business Club for being the first organization to distribute the questionnaire for me. 

Corporate Strategy is the general subject. I think the reader can appreciate that a graduate student´s head is just full of theories from books and articles, such as those by Peter F. Drucker, Michael E. Porter, Henry Mintzberg, etc. I want to contrast this theory with what companies actually do.

The impetus for the research comes from Darrel K. Rigby. He is the partner at Bain & Company who in 1993 launched the Management Tools Survey. Of the 25 Tools and Techniques surveyed, one of them is “Strategic Planning.” Reviewing this work led to my deciding to do research on the Tools & Techniques of Strategy. Similar to Darrel Rigby, I wish to determine the "life cycles"– and effectiveness – of different strategy tools. Thanks for filling out the questionnaire!

https://spreadsheets0.google.com/viewform?formkey=dHpoZzRKdXBGUUZCbm50ZFVZSHZ6cFE6MQ

https://ec.europa.eu/education/external-relation-programmes/doc72_en.htm

  https://www.agbc.de/index.php?m_about

https://www.bain.com/management_tools/about_overview.asp?groupCode=1